Media asset management is the process of digitising, preserving and providing easy access to video recordings – also known as ‘media assets’ - in a range of formats. 

It’s an essential service for all media archive owners – from TV stations to advertising agencies; record labels to cultural institutions; libraries to universities; and government departments to private collectors.

Why? Because understanding what video footage is available, knowing where to find it and being able to use it quickly and simply without any loss, or degradation of quality over time empowers you to maximise the full value of your archives, saving time, effort and money.

twofour54˚ intaj MAM maximises productivity by empowering your team to:

• access their assets at any time
• spend less time dealing with requests for footage and other resources
• find content faster on a centralised application
• search quickly and easily, because our digital archiving software ensures all content are accurately categorised with detailed metadata
• track and control the quality and format of footage for greater consistency
• tailor naming conventions and cataloguing to your specifications, to simplify the process even more.