media management and digital archiving

twofour54 intaj is one of the first media companies in the region to provide comprehensive media management and digital archiving services to the entertainment industry.

Today media asset management is required in all digital environments. The convergence of traditional broadcast and IT technology helps production companies and broadcasters bring previously diverse systems under one unified enterprise. It allows advanced library management, ingest, browse functionality, management reporting and file based workflows to make media operations more efficient.

One of the key challenges for a media company is the efficient management of their digital content to ensure that information about the content is available on the right device, at the right place, time and in the right format. The decisive factor is how intelligently a company uses the available information to create value within their business processes.

twofour54 intaj is one of the first media companies in the region to provide comprehensive media management and digital archiving services to the entertainment industry.

twofour54 intaj’s new broadcast and production centre offers a fully functional end-to-end service for digital encoding, processing, archiving, retrieval and distribution of all forms of content for the advertising, film and television industries.

By using powerful media management tools like the Pharos Mediator we are able to provide a highly efficient workflow between the ingest, quality control, encoding, distribution and the digital archive. We are using the next generation platform to better manage content in many formats. It enables us to provide complete file-based asset management which will maximise the benefits of a digital operation for our clients and allow us to easily implement new multiplatform digital services.

Our digital archive is based on two Sony Petasite robots and its data tape drives. Each archive system has a high storage capacity and is controlled by DIVArchive, a sophisticated content storage management system designed to facilitate complex content and storage environments.

Managing digital media content is vital to production and broadcast operations. It’s in seeking a competitive advantage for its core clients, through efficient file-based workflows, that twofour54 intaj has invested in this area.