Abu Dhabi Film Festival 2012

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about the project

“Celebrate Film” was the theme for the 6th Abu Dhabi Film Festival (ADFF).

ADFF were looking to develop a series of television commercials which would break new ground in the Middle East and bring to life the notion of a community coming together to celebrate film.

The ADFF TVCs were aired in both regional and international markets OSN and CNN respectively as well as in cinemas across the United Arab Emirates.

In addition to TVCs, a series or slates and digital executions were also required.

twofour54 Film & TV Services was tasked to bring this to life on all visual mediums through its post-production services.

services offered

In terms of production services, twofour54 Film & TV Services used its experience to scout locations, arrange permits and organise crew, equipment and talent for the filming. For the TVC, the crew delivered full post-production including all editing, colour grading, sound design, CGI, compositing and finishing. The music for TVC was an original composition from Hassan Ramli. In addition, all processing for films to DCP files was handled by the media asset management team as well as editing for the opening ceremony video.

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talent

  •  

    guruprasad korgaonkar

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    stefan mcdad

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  •  

    fergus mcculloch

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  •  

    tony ruthnam

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  •  

    ayman abdel basset

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the client

The Abu Dhabi Film Festival project brought together three companies – TBWA\RAAD as the creative agency, Boomtown Productions as the Production Company and twofour54 Film & TV Services who provided production services and full post-production.
  • ADFF-logo

    Abu Dhabi Film Festival

  • Boomtown-130X75

    Boomtown Productions

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