Today Show - 50/50

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about the project

50/50‎ is a new show launching in October and takes random travellers around the world to spend 50 thousand dollars during 50 hours in a city while making a series of 50/50 choices of activities. Abu Dhabi has been the selected city to host the winners.

The Today show is a daily live broadcast running since 1952 which provides domestic and international news, weather reports and interviews with the newsmakers from the world of politics, business, media, entertainment and sports . On this project, the Today’s show had come to Abu Dhabi to help promote the 50/50 travel show, starring Al Roker.

services offered

twofour54 has provided all logistical arrangements including flight bookings, accommodation and local transport together with full production services from crew and equipment to permits and work visas. This work spanned over the whole weekend.

For more on 50/50 visit 
The Today show

the client

  • The Today Show

  • Big Table Media

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